Integrating Content Strategy with Tradeshow Presence
Preparing to exhibit at a conference like Pittcon is always a major undertaking. Your teams will spend countless hours planning and preparing posters, presentations and booth materials to ––and for good reason. Conferences are one of the best ways to get in front of your customers. You can use a wide range of conference-specific content to engage your audience, amplify your presence and maximize your exhibitor investment. Join us for an insightful look at how having a content strategy for the tradeshow allows you to make a meaningful impact on your target audience.
In this webinar you will learn:
- What is content strategy and why is it importance of a content strategy
- How to align content strategy with your marketing goals for the event
- How to design content customized for attendees in every stage of the buyer’s journey
- How to optimize your conference content to intensify brand engagement with attendees and elevate your company’s position as a thought-leader
- Creative content tips and ideas to put into action at Pittcon and beyond
Presented by Chempetitive Group
Getting Meaningful Return from Your Exhibiting Investment
Concepts that the webinar will cover
I. Stakeholder Expectation and Your Objectives
II. Pre-show Engagement
III. At-show Outreach/Reminders
IV. What makes an experience memorable
V. Integrated Marketing & Communications Strategy
VI. Brand/Product Launch
VII. The role of social media
VIII. Post-show checklist
IX. Exhibitor tips
Presenter – David Saef, GES Executive Vice President – Marketing & Strategy
David Saef, EVP, Strategy & MarketWorks, Global Experience Specialists (GES) @DSStrategy. David heads MarketWorks, a strategic and marketing advisory service from GES focusing on offering Marketing Intelligence, Audience Acquisition, Integrated Marketing, Marketing Technology and Brand Strategy services. David has led projects with leading U.S. companies and organizers to strengthen attendee segmentation and marketing, creating compelling marketing assets, and identify other improvement initiatives through online surveys and focus groups. Prior to joining GES, David spent seven years with L.E.K. Consulting, a global strategy & consulting firm, in their London and Chicago offices.
David earned an M.B.A. from The Wharton School and a Masters in International Studies from the Lauder Institute at the University of Pennsylvania. He received his B.A. in Russian and Soviet studies from Harvard College.
Using Social Media to Build Brand Awareness and Generate Leads
Social media platforms have come a long way in the past 5 years in efforts to be more business-user friendly. It’s not just a space for individuals on their free time anymore, it’s the new way for businesses to stay in front of their customers and engage with them on a more personal level. Unfortunately, the tricky part is figuring out how to do this successfully. You’re faced with the challenge of gaining their attention, establishing trust, and growing it into a business relationship.
In this webinar, we’ll review the many ways your business can utilize Social Media to gain brand awareness and generate leads. We all know that in order to stay competitive, businesses must be social, and the information outlined in this webinar can help you achieve that goal.
- The benefits of social media for your business
- How to gain brand awarenesss
- What to post and the benefits derived
- Factors that yield better results from your posts
- How to generating leads from your social posts
- Tips for maximizing your overall efforts on social media
Presenter – Megan Cavanaugh
Megan Cavanaugh is the Marketing Manager at CSols, Inc., a laboratory informatics consultancy, specializing in Social Media and Inbound Marketing. She actively maintains a social media presence on a personal and professional level within several social media platforms. She has experience in B2B and B2C selling services and products. Megan has successfully integrated Social Media Strategy into Business Marketing Plans leveraging her experience in marketing communications, networking, event planning, and advertising.
Get the Most From Pre-During-Post
We are pleased to present, “GET THE MOST FROM PRE-DURING-POST” an exclusive webinar for Pittcon exhibitors and booth staff addressing pre, during and post-show marketing.
This webinar will help you improve your trade show participation, lead follow-up, and help you maximize your exhibiting ROI.
You Will Learn…
- How to increase traffic to your booth
- How to engage and qualify booth visitors
- How to assure 100% lead follow-up
Presenter – Richard Erschik
Richard Erschik has conducted more than 250 international seminar presentations, workshops and webinar presentations on the subject of effective trade show exhibiting and sales lead management as it relates to a company’s selling process.
He has been a featured speaker for the Exhibitor Show in Las Vegas for the past 18 years. RichardErschik.com was named “One of the Most Innovative Companies in the Country” and a “Best Practice” in trade show marketing by American Airlines.